Develop and execute marketing strategies, including marketing plans, launch plans, and communications plans
To continually evaluate branding, messaging, collateral, and value proposition to ensure maximum ROI and ease of selling from the marketing strategy.
Employ proven methodologies and supplemental resources to analyse and segment the market, establish targets, and provide actionable intelligence to the organisation.
Monitor industry trends, emerging technologies, and market changes in order to position the products accurately.
Support channel marketing to ensure consistent execution of the strategy, including effective use of events, web presence, social media, industry groups, and trade publications for maximum exposure.
Overall management of the entire communications and marketing processes within the company, including introducing new or modified products and creating the editing/proofing process to ensure high quality results.
Coordinate news release communications.
Optimise team talents by providing leadership and coaching, establish clear goals that tie to both the mission and vision of the business.